Market Place Gonaives was the catalyst for ProLead. We realized that businesses were going to need great employees to be successful. ProLead was developed to meet this need. Addressing cultural issues that are barriers to success requires a mindful strategy. ProLead is that strategy. When great employees and motivated entrepreneurs can work together, success happens.
What is ProLead?
In the spring of 2017 we sat down to create a leadership training curriculum. We knew that in order for authentic and lasting change to be realized, it had to be motivated by an internal value system.
Now, four years later, ProLead, (a Haitian acronym for “employee leadership”) has a coaching staff of nine that carry the culture and over 800 ProLead certified employee leaders, that have completed the training and are ready to be “solutions” for business owners.
How it Works
Our team of highly trained coaches lead men and women through a 12 week course that prepares them to be employee solutions, making ProLead graduates invaluable to the companies that hire them. Hundreds of men and women have completed ProLead and are impacting businesses throughout the city. Our impact statistics* show ProLead is a cultural changing program. It is critical to the transformation of Gonaives and Haiti!
The Why
Our years here on the ground have taught us, the need is culture transformation. The barriers to success that poverty mentality presented could not be overcome with skills training. Our training focuses on dismantling the traditional attitudes rooted in hundreds of years of injustice. Cultural legacies towards employment and service have crippled business in Haiti. ProLead addresses these issues.
How do we measure impact?
Survey-based approach including a comparable control group
Data gathered in the winter of 2022 and
spring 2019 in Gonaives, Haiti
2022: 850 survey participants
525 - Prolead Graduates
325 - Control Group
The survey measures economic and social impacts
Employment, income, entrepreneurship, savings, job satisfaction
Goal setting, autonomy, family relationships, responsibility.
Prolead graduates experience
Higher job satisfaction (3.0x higher)
96% feel more autonomous in their life
Increase in earnings (2.5x higher)
32% are saving more money
26% creating new businesses
ProLead has a 5-year average NPS score of 91.8%!
ProLeads impact continues for years after graduation.
ProLeads impact spreads organically